Social management seems to be done by everyone, but have you seriously thought about how to manage social media? Most business owners hope to use “social media” to expose and market their products. But in fact, you must do a few things before doing this to build a social media platform that belongs to the “brand”!
Before formulating a community marketing strategy, if you don’t even know the definition of a community, then the strategy will only go wrong.
The so-called “community” is a group of people who have the same hobbies and interests. It can also be called a community; similarly, a “community” can also be a virtual place, such as Facebook, Instagram, Youtube these social platforms have different user interests and usage habits on each platform.
To operate a social networking site, you must first construct content, and these content must meet the target audience, that is, the group of people who need your product to help them solve problems and make life more convenient. We call this target audience. Once your content corresponds to the pain points of these target audiences, after a long time, they will naturally come to the door.
There are also many tools that can help you find your target audience. The basics are Facebook’s insight report and Google Analytics.
A common myth among many business owners is that they send out a bunch of brand product information and discount information from the very beginning of running a community.
In the age when the Internet is developed, everyone has the Internet, so now social marketing can be said to be a red sea. If you want to break a blood path, you will definitely fail to do so.
From another perspective, if you want to buy a certain service or product, every day when you open your Facebook, as soon as you scroll down, the same company rushed to send their product information and promotions. If you wanted to find There is nothing to say about such information. But if you just want to look around and receive explosive similar messages, you will definitely want to untrack this company!
Therefore, when establishing a social marketing strategy in the early stages, you must think about how to “run the community” instead of first thinking about how to market and how to sell. To operate a community, you must understand the true core value of the community: to build connections between people. For enterprises, it is to build a bridge between brand and consumers. What you need is to communicate with users sincerely, create a good impression of consumers for brands and services, and let them spread the brand or products naturally. Regarding sales, let the product speak for itself!
Consumers are getting smarter, and they don’t like rigid content. They like interaction, such as the recently popular chat bot (Chat Bot). This kind of highly interactive content tends to win consumers’ love.
Putting aside the product articles that have been continuously promoted in the past, adjust the ratio of the posts, and occasionally post a scrap article, such as festival articles, weather articles, or when everyone is on Blue Monday, say something interesting. Make community management more life-like, shorten the distance between consumers and brands, and make your brand look like their friends.
The above are the common myths of business owners, solve these myths, and then find a powerful community manager, the popular social group is your brand!
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